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Vendor Spotlight: Cupcakes and Counting

We love to share the amazing vendors we come across in our business, this week we are spoilt with Cupcakes and Counting. A sneak insight into the amazing business that has been created by the talented Jen Rojas and Jay Vista. They have created the most luxurious and contemporary wedding cakes that are most striking. The incredibly talented duo have been featured most recently in the Irish Country Magazine and have a ridiculously large amount of awards worth checking out!

When did you start your business?

The business officially started in 2014, however, we were only making cupcakes then. It was the year after when we made our first wedding cake. We were an at home business until July 2019 when we moved to our design studio in Swords, Co. Dublin. Fast forward to December 2022 when we moved to our current location where we now have a coffee and dessert cafe and a separate design studio/classroom/consultation room located on the first floor of the same premises.

How did you come up with your company name?

When we started the business, we envisioned that we will not only be making cupcakes but celebration and wedding cakes as well in the coming years. The idea of our name goes something like "Cupcakes and Counting birthdays", "Cupcakes and Counting weddings".

Do you have a certain design style or inspiration?

Our wedding cakes are known for their display of handmade, delicate sugar flowers. We love recreating nature's blooms and turning them into edible art. The wedding cakes that we make are mainly inspired by our clients hence our designs are highly bespoke and personal. We will have a thorough discussion with the grooms and brides-to-be about the idea that they have and we match it with the design that we can do based on these consultations.

How far in advance do you have to start preparing for a wedding?

We start making sugar flowers 2 weeks in advance. Most of the sugar flowers that we make for example, Cafe au Lait dahlias, David Austin roses, Peony roses, are time consuming and require an ample amount of time to finish. 3 days prior to the wedding we will then bake the cakes. Assembly won't start until the day before the wedding.

What goes into transporting your final creations?

A lot of prayers! ;) Seriously though, we have cake transporting boxes that allow us to deliver our tiered wedding cakes safely. We also bring extra sugar flowers. As they're very delicate, some of them might break enroute to the venue so we bring a few spares.

What is your favourite cake?

We particularly love the designs that allow us to play with bold colours, textures, and tons of sugar flowers. We've made wedding cakes in navy blue, emerald green, velvet red -- we love all these. Textured fondant and other contemporary cake styles, we're all for it! Couples who give us the "creative licence" are our favourite!

Have you created any crazy cakes in the past?

We've made a tower of mini cakes that were all uniform in size, colour, and design. For someone who is not fond of symmetry, this was crazy for us. This happened when we were very new to the wedding cake scene. We were still searching for our own style at the time.

How can our couples contact you?

Through email would be best as our DMs on Instagram are not monitored. They can contact us at


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